兴乐始创于1985年，是一家研发和制造高低压电线电缆、漆包线、高分子材料、电工铜杆和高低压成套设备等产品的大型电缆综合企业集团。集团拥有1家子集团和12个制造基地，300多家协作单位，1600多个国内外营销机构。产品服务于全球60多个国家和地区的高端领域。集团销售额连续三年突破100亿元。
集团综合实力位居中国民营企业500强、中国制造业500强、中国机械500强、中国机械品牌100强、中国电线电缆20强、中国线缆十大品牌、浙江省百强企业，安徽省百强企业。兴乐是国务院命名的全国就业先进企业，兴乐商号是浙江省知名商号，兴乐商标是浙江省著名商标，兴乐产品是中国绿色产品、全国用户满意产品、浙江省名牌产品、安徽省名牌产品。集团还荣获全国用户满意企业、国家安全生产标准化二级企业（机械）、国家级职工书屋、浙江省文明单位、浙江省拥军模范企业、浙江省十大幸福企业、浙江省标准创新型企业、浙江省科技型企业、浙江省AAA级守合同重信用单位、浙江省信用管理示范企业、浙江省卓越经营奖、温州市市长质量奖等荣誉。
兴乐在发展过程中得到党和政府的热情关怀。习近平同志曾亲临兴乐视察。集团董事长兼总裁、党委书记虞文品先后受到吴邦国、贾庆林和浙江省委书记夏宝龙、省长李强等领导同志亲切接见。
多年来，兴乐集团重视科技投入和企业创新体系建设，企业生产经营管理全过程植入计算机系统管理。集团建有国家级博士后科研工作站、国家认可实验室，建有省级企业技术中心，承担实施国家火炬计划项目，牵头起草国家标准与行业标准,自主创办电缆研究所。兴乐自行研制的光伏电缆、风能电缆和碳纤维电缆复合芯等系列新产品并获得30多项技术专利；多项新产品荣获省、市级科技奖、技术创新奖。
兴乐电缆目前已为新能源、电力、交通、矿产、石化、冶金、通信、建筑建材、军事装备等领域提供高端产品服务；成为北京奥运0811工程、长江三峡、京广自动化铁道、广州白云机场、上海深水港跨海大桥、秦山核电站、上海地铁、北京地铁及“西电东输”等重大项目工程的供应商，是台塑、首钢、龙煤集团等大型企业集团的长期战略合作伙伴。兴乐产品出口到欧美、澳洲、中东、东南亚、非洲等60多个国家和地区，为德国博世、台塑、国家电网、宝钢、华能集团、南方电网等30多家世界500强企业，中国兵器工业集团、首钢、巨能集团、万科企业、恒大集团等100余家中国500强企业提供产品服务。
兴乐积极响应浙江省委“电商换市”的号召。由兴乐集团主办的“兴乐易购”家装电器网上购物平台已成为业界颇有名气的电商平台；“山海之味”网上商城专卖各类原产地山货、海货、农特优产品，打造“绿色、美味”的网上“菜篮子”；“融易购电气材料网”专为中小微电气企业提供供应链整体解决方案，是国内业界第一家专业电气材料电商平台，第一家B2B2B电气行业电商平台。
兴乐坚持以“纵向一体化，横向关联化”的企业发展战略为导向， 采用“跨区域综合布局”的模式，秉承“双三赢”(国家、企业、员工与企业、代理商、用户互利共赢) 的经营理念，全面实施“兴乐八大集中管控”模式；以品牌为旗帜，以质量为根本，以创新为手段，以科技进步为动力，以服务高端市场为定位，以争创国内行业“标杆”为目标，朝着“国际化、科技化、产业化”的发展方向阔步前进。
Xingle Group Introduction
Xingle Group, founded in 1985, is one of the largest modernized enterprises centering on R & D and manufacture of high-low voltage wire and cable, enamel wire, electric machinery, electric copper rod, polymer material, transmission and distribution equipment. It owns one sub-group and twelve productions, with over 300 collaborative enterprises, more than 1600 domestic and international marketing agencies. Our sales volume broke RMB 10 billion over the past three years.
The comprehensive strength of Group ranked among Top 500 of China’s Private Companies, Manufacturing Industry and Machinery respectively, as well as China’s Top 100 Machinery Brand, China’s Top 20 Wire & Cable Enterprise, Zhejiang’s and Anhui’s Top 100 Enterprise. Xingle was denominated by the State Council as The National Employment Advanced Enterprise, Xingle’s trademark was deemed as China Famous Trademark by State Administration for Industry and Commerce, and it’s trade name has been recognized as Zhejiang Famous Trade Name. Our products are China Green Products, Brand-name Products of Zhejiang and Anhui Province. Group has been honored the National Quality Encouragement Award, The National Production Safety Standardization Grade-2 Enterprise (Machinery), Zhejiang Business Excellence Award, Zhejiang Customer Satisfaction Enterprise, Zhejiang Credit Management Model Enterprise, Zhejiang Grade AAA Contract Abiding and Trustworthy Unit, Zhejiang Standard Innovative Enterprises, etc.
Xingle has obtained earnest care from party and government. Chinese present president Xi Jinping has visited Xingle. Yu Wenpin, company’s chairman & CEO, was kindly met with Wu Bangguo, Jia Qinglin, Secretary of Zhejiang Provincial Committee Xia Baolong and Zhejiang’s governor Li Qiang, etc.
Xingle attach great importance to science and technology investment as well as business innovation system, and implement computer management system in the whole process of production and operation. We’ve established a National Post-Doctoral Research Center, a National Recognized Testing Laboratory, Zhejiang Provincial Enterprise Technical Center and Independent Founded Cable Research Institute. We undertake an implementation of National Torch Program Project. In addition, Xingle self-developed PV cable, Wind Power Cable and Carbon Fiber Composite Conductor Core have obtained more than 30 technical patents, as well as provincial and municipal technology innovation awards for some other new products.
Xinlge products are widely applied to many fields with high-end service, including new energy, electricity, traffic, mineral, petrifaction, metallurgy, communication, construction and building materials, military equipment and so on. Meanwhile, we are listed on main suppliers of lots of national key projects, such as Beijing Olympic Games, Project 0811, The Three Gorges Project, Jingguang Automatic Railway, Guangzhou Baiyun Airport Project, Shanghai Deep-water Harbor Bridge, Qinshan Nuclear Power Plant, Beijing Subway and West-East Gas Transportation Project. Our products exported to more than 60 countries and areas in Europe, Australia, Middle-east area, Southeast Asia and Africa. Become a long-term supplier of more than 30 corporations of Fortune Global 500, including Germany BOSCH Group, State Grid, Baosteel, Huaneng Group and South Power Grid, as well as more than 100 companies of China’s Top 500 Enterprises, such as Norinco Group, Capital Steel Group, Juneng Group, Vanke Company, Evergrande Real Estate Group and so on.
Our group actively develop E-commerce, Xingle EGO on-line shopping platform has become a well know electric business platform in this industry. Electrical Material Website was mainly organized by Xingle, notching up three number one's in China, first professional E-commerce platform for electrical material; first B2B2B E-commerce platform in electric industry; first E-commerce platform for supplying supply chain solutions for small and medium-sized enterprises in electric industry.
Xingle insisting Vertical Integration, Horizontal Correlation business strategy, adhering Double-Three Win management principle(Nation, Enterprise, Staff and Enterprise, Agent, Consumer), comprehensively implementing Xingle’s Eight Centralized Control model. Meanwhile, we are striving to build a cable and wire industry benchmark with strategies of brand as flag, quality as foundation, innovation progress as measurement, scientific progress as power, serving high-end market as our as orientation and building industrial benchmark as our target, to continuously uphold developmental direction toward internationalization, technicalization and industrialization.
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